Hermes Media Group was founded on a conviction: the best marketing isn't louder — it's smarter. We use behavioral science to make marketing honest, measurable, and effective.
The market rewards agencies that prove it, not promise it.
Our mission is to make every marketing dollar traceable to a behavioral insight that drove a real decision.
Founder & Principal, Hermes Media Group — Carlsbad, CA
Hermes Media Group was founded by a senior marketing practitioner who spent a decade leading acquisition and growth programs for direct-to-consumer brands before stepping out to build the agency he always wished he could hire. Trained in behavioral science and battle-tested in performance marketing, our founder started Hermes to give growth-stage brands a senior-led alternative to the bloated retainers and junior-staffed account teams that dominate the agency landscape.
Based in Carlsbad and embedded in San Diego's brand and tech scene, our founder brings CMO-level thinking to every engagement — from the first VOC extraction to the last creative test. Every recommendation is made by the person who wrote the playbook, not a relay team interpreting it two doors down.
We are a senior-led, behavioral-science DTC growth agency — partnering with founders and marketing leaders who need a thinking partner at the table, not a delegation layer above it.
While other agencies start with channels, we start with psychology. Every strategy begins by understanding the cognitive triggers that drive your customer's decisions.
We don't hide behind vanity metrics. Our compensation and our recommendations are aligned with the outcomes that matter: revenue, retention, and profitable growth.
You get the strategist, not the account coordinator who relays messages. Boutique by design, so every client gets CMO-level thinking from day one.
We chose Carlsbad for a reason. Away from the noise of LA agency culture, we focus on deep work — the kind that produces breakthroughs, not busy work.
Proximity to San Diego's tech ecosystem and Southern California's brand landscape gives us access without the overhead.
Most agencies sell effort. We sell outcomes. Here's what that looks like in practice.
| Typical Agency | Hermes Media |
|---|---|
| Creative intuition | Behavioral science |
| Vanity metrics | Revenue attribution |
| Account managers relay | Strategists execute |
| Retainer bloat | Performance-aligned |
| Monthly PDF reports | Real-time insight |
| 6-month lock-in | Earn it every quarter |
No pitch decks. No templated proposals. Just a conversation about your growth.
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